Sam Shawki, CEO and co-founder of MagicCube (digital transactions security)

Amazon is armed with its own strong technologies. The best way for smaller merchants to compete is for them to arm themselves with the latest tech from independent and innovative players. Thankfully, the PCI standards allow for using regular consumer devices as full-fledged point-of-sale systems, which means less investment and no management hassle. Combining this with service levels that aim to please the same way Amazon does can make a small merchant look big.

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