Even if the use of PIN hasn't garnered much momentum in the U.S. beyond debit, it is an authentication technology that's not going to go away anytime soon.

MagicCube is betting PIN will not only be common for years to come, but also become more of the authentication method of choice as the company strives to make PIN on glass a secure option that will work on any screen to make purchases or assure identity.v

Software PIN pads could be compromised by man-in-the-middle attacks that intercept the PIN after it's typed. Santa Clara, Calif.-based MagicCube has technology that basically positions itself "in the middle" to block hacking attempts. Its MC-Screen Shield software cryptographically secures a screen, in part, through use of the virtual chip and cloud-based server it has used for its MC-Token Shield.

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